Businesses deserve better tools.
Less friction is not a feature. It is the standard.
Software built for large enterprises is often inherited by businesses a fraction of their size, complete with the complexity that only made sense at that scale.
A restaurant does not need an implementation programme. An institute does not need a change-management workshop. They need the operation they already run, expressed clearly, with the repetitive parts removed.
Better tools are rarely bigger tools. They are tools shaped precisely around the work.